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Welcome to our Fjallraven Shop - presented by Süd-West

 

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Welcome to the Süd-West Fjallraven-Shop!

Swedish tradition in outdoor clothing has got a name – Fjallraven! Discover unique, highly functional clothing and useful outdoor equipment on Süd-West’s new relaunched webshop! There is a hugh selection of stylish fashion for men, women and children as well as a great choice of outdoor gear like backpacks, tents or sleeping bags. Fjallraven offers a wide range of trekking and hiking pants, shirts and jackets for any outdoor adventure – and some products for special needs too. If you look for an extremely warm parka for demanding expeditions or silent camouflage clothing for hunting – you find it in our webstore!  In addition to the specific outdoor clothing there is also a fine selection of garments for leisure and business – for all those who love the mountains and want to bring an alpine touch into everyday life!

A young boy’s dream

Ake Nordin was only 14 years when he had an idea that started the triumph of the brand Fjallraven. The enthusiastic scout, who had already been traveling Sweden's mountains at a young age, was annoyed with the backpacks in the 1950s due to their impractical shape and the uncomfortable carrying system. There and then he decided to develop his own backpack and built a wooden structure in his parents' home in Örnsköldsvik. Thanks to this new carrying system, the weight of the cotton sacks could be better distributed over the back. Over the following years Nordin realized the high potential of outdoor equipment and founded the company Fjallraven. The demand for the unique products increased and production moved into a warehouse. Many classics, such as the Greenland Parka or the Kanken backpack have been developed there. It was also the beginning of great technology inventions – for example the G1000® fabric, which is now an essential part of the Fjallraven product range.

The company has evolved from a childhood’s dream to a global outdoor expert. Find out about the durable, functional and hard wearing clothing as well as the practical outdoor equipment on Süd-West’s Fjallraven shop!