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Fjallraven – Greenland family

 

The Swedish outdoor brand Fjallraven was found in the northern coastal town Orsnskoldsvik in 1960. More than fifty years later this brand stands for functional, durable and timeless clothes which are beloved by outdoor fans all over the world. Great functions and attractive designs are typical characteristics of Fjallraven products. Fjallraven offers clothes and equipment for every situation and application area. A special classification makes it easier to find the right item of clothing. Firstly it is divided in the categories Hunting, Outdoor and Trekking and every category is divided again in so called product families. One of them is the Greenland family which belongs to the outdoor category.

A climbing expedition in Greenland showed the necessity of functional and durable outdoor clothes. Therefore Fjallraven designed a jacket which was fitted to the demands of the expedition, together with expedition-participants. Thereupon the first Greenland jacket was born in 1968. Also the unique G1000® fabric was invented while designing this jacket. Greenland jacket became popular very fast and it is one of the most beloved Fjallraven jackets today, too. Fjallraven implemented Greenland family to honour this traditional jacket. All parts of this series consist of wind repellent and water repellent G1000®fabric. It is moreover breathable, abrasion resistant and it protects against UV radiation and mosquito bites. Nowadays Greenland clothes are also an important part of the Fjallraven assortment because of their unique functionality and beautiful designs.

 

Versatile fabrics for every application

Greenland family offers many great products made of G1000®: for example Greenland Down Jacket (Greenland Down Jacket Women) or Greenland Jeans (Greenland Trousers Women). This fabric was advanced constantly and some smart additional variants were designed. Each variant has its own advantages. For example G1000® Silent, this is fitted perfectly to the challenges on a hunt. G1000® Silent clothes feel pleasantly soft and they are very silent. So you are able to hunt very shy deer. The durable G1000® Heavy Duty was invented for absolute robust clothes. It is mostly processed in trousers,bags or jackets and offers highest abrasion resistance and durability. So these products have a long shelf life. A further variant is the innovative G1000® Lite, which has a very low weight. It is especially used for small packable and lightweight jackets. It protects the down lining of Övik Lite Jacket against water to prevent clumping of downs.

Eco-versions for a better environment

Beside these fabrics there are additional eco-versions for G1000® Original, G1000® Silent and G1000® Heavy Duty. They consist of recycled polyester and cotton. Such fabrics are environmentally friendly and offer the same advantageous as conventional G1000® fabrics. So you are best prepared with every kind of G1000® fabric. Convince yourself of the Greenland family and have a look in our Fjallraven online shop!

 

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