Fjallraven – Sormland family
Sweden is renewed for its long tradition of hunting and for its numerous hunting grounds. Already centuries ago hunting was an important part of Swedish lifestyle. But at this time only royals had the privilege to hunt. But after time more and more hunting grounds became accessible for the lower classes. With that development hunting became more popular and nowadays it belongs to Swedish culture. One thing remains for every kind of hunt even though there are different hunting styles: The ideal outfit is significant for a successful hunt. Therefore the Swedish outdoor company Fjallraven produces special hunting collections with great functional clothes.
Sormland stands for functionality and durability
The hunting collection is divided in three subcategories, the so called families. One of them is Sormland family. It includes products for a special kind of hunt in which a group hunts as a team. Early in the morning they have their “hunters meeting” before the shooters go on their posts. After that they go with dogs in the forest and look for elks or deer. The dogs bark if they smell a deer and than the action begins! Then they herd it until a shooter can shoot it. All hunters are connected with radios to ensure that the shooters only shoot the elk or deer.
Sormland hunting clothes combine functionality, durability and cool design. Many hunters wear the functionalvests, jackets and trousers also in their daily life because they are so comfortable and stylish. Many functional fabrics are also advantageous for leisure time. For example the processed G1000® fabric which is beloved by outdoor fans all over the world.