Service +49 7345 807 70
When does Süd-West Versand GmbH use and process personal information? 
We know that the careful handling of your personal information is very important to you. Data protection is also very important to Sü, which is why we strictly adhere to the statutory provisions of the German Federal Data Protection Act (BDSG) as well as the German Telemedia Act (TMG) in the collection, processing and use of personal information.
It is generally possible to visit our website without leaving personal information. In some cases, however, we require such data from you:
when ordering;
when participating in contests;
when contacting us;
when using the protected areas 'My account'.
Your information helps us to personalize and continually improve your shopping experience at Specifically, we use the personal information to process the orders, to deliver the goods, to asses the credit rating, for the processing or payments, to prevent the misuse of our website and to inform you of orders, products, services and offers. 
In order for us to contact you more easily and quickly via post, we ask that you provide us with your email address. We will, of course, use these for advertising purposes only if you have expressly consented thereto. 
What does Sü do with you personal information? 
The data necessary to process the transaction are stored and, where applicable, are forwarded to affiliated companies within the scope of processing the order. Moreover, should there be a legitimate interest in doing so and for the purpose of our own credit checks, we use credit information on the basis of mathematical-statistical methods from Arvato Infoscore GmbH, Rheinstraße 99, 76532 Baden-Baden, Germany. The use also includes the forwarding of address data to third parties for advertising purposes. You can, of course, object at any time to the use of the data for advertising purposes. To do so, please address your message to the data protection officer of the company:
Süd-West Versand GmbH
Claudia Neidhard
Wörthstr. 40 
89129 Langenau, Germany 
or by email to 
How does Sü protect your personal information? 
When you log on to the area 'My account' or place an order with us, your personal information will be sent to us. We encrypt the data using SSL (Secure Socket Layer) so that they do not fall into the wrong hands. This is currently the most common and secure data transmission method on the web. It is used by Sü by default, when sensitive data is transferred.
Sü also maintains a variety of other security measures to protects the personal information of its customers. In connection with these security measures, you will occasionally be asked to provide proof of identity, before we display personal information. An example for this approach is the access to the customer account, which is only possible by entering a password in connection with a user name. 

Does Sü use cookies? 
Sü uses so-called session cookies and persistent cookies. Session cookies are deleted again as soon as you close your browser. Persistent cookies remain stored on the user's computer even after the browser has been closed. Cookies allow you to make your shopping experience as pleasant as possible. No personal information is stored in our cookies. They merely recognize your browser, inasmuch as you do not voluntarily disclose your identity. Your optional identification can, inter alia, have the following reasons: You would like to save your user name and password in the browser; you react to a promotional offer; you are personalizing a website; you request more information on a product or service. You otherwise remain anonymous.
This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
All personal information is generally treated confidentially. The data necessary to process the transaction are stored and, where applicable, are forwarded to affiliated companies within the scope of processing the order. Furthermore, address and order data are collected, processed and disclosed to third parties for our own marketing purposes. Your legitimate concerns are taken into account in accordance with the statutory provisions in the processing of the data. 
Note: You can object and/or withdraw your consent to the use, processing and/or disclosure of your information for marketing purposes at any time by notifying us at the following address:
Süd-West Versand GmbH 
Wörthstr. 40
89129 Langenau, Germany 
After receiving your objection and/or withdrawal, we will no longer use and process the relevant data for marketing purposes and/or promptly cease to send additional advertising and/or disclose your information for marketing purposes. 
Controlling the use of cookies 
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies. You can, however, usually adjust your browser settings to decline cookies if you so wish. If you are using a public computer or otherwise do not wish for your information to be saved, you can select the corresponding radio button on the login page to disable the cookie. If you wish to decline cookies, you may be unable to login or use other interactive functions of the website and service that are provided by cookies. 
What are clear GIFs? Clear GIFs (also called 'web beacons') are used in connection with cookies to provide website operators with a better understanding of how users interact with the website. A clear GIF is typically a transparent graphic (usually 1x1 pixel) that is set on a website. The use of a clear GIF allows the site to measure the actions of a user that opens the page with a clear GIF. 
Use of clear GIFs 
With the help of clear GIFs, we measure user behavior to improve user experience and to facilitate the administration of site content. We may use clear GIFs on this site, in our emails or in our advertisements on other website or in emails from third parties.
We also offer the following services:
Receive a newsletter with special offers;
Register as a regular customer;
Participate in a contest;
Check your credit rating so that we can offer all payment methods favorable to you. 
If you later decide that you no longer wish to use the services, you may object thereto at any time. This can be done informally by mail to:
Süd-West Versand GmbH
Data protection officer
Wörthstr. 40
89129 Langenau, Germany
or by email to 
or by tel.: +49 (0)73458070 (Monday to Friday, from 8:00 am – 6:00 pm)
or by fax: +49 (0)7345807190
Upon request, we will send you free information on the data stored that relates to you or to your pseudonym. If you so wish, please send such a request to We are also obliged upon request to correct, block or delete the data stored that relates to you. 
Withdrawal of consent
In appropriate cases, you expressly issued the following consent. We would like to inform you
that you may withdraw your consent at any time for the future.
I would like to receive coupons and special offers from Süd-West via email and
have read the Terms and Conditions of Delivery. 
I can withdraw this consent to the use of my email address for advertising purposes at any time for the future by clicking on 'Unsubscribe' at the end of the newsletter.